Promomote and Market Your Business - Online

An online promotional plan must be adjusted to account for the constantly expanding boundries of the online market. A good promoter needs to be aware of the latest advances in order to sucessfully utilize them. It is important that you know your target audience - who you are trying to attract to your business. Reaching your target audience is much more important then reaching a large audience. Once you are familiar with the recent advances in online promotion and your know your target audience you can then better aim your strategies.


1) Business Networking Sites
Trade-pals.com: A directory of business professionals that provides leads to its members.
Ziggs.com: Gives you a detailed profile that is placed into categories that can be searched on by people seeking your services.
Ryze.com: Business networking site.

2) SEO (search engine optimization) your website.
Provide good content within your website. Make sure it is of interest to your target market.
Learn how to SEO your own website and increase website traffic.

3) Article submission
This will generate traffic to your website. Submit your articles to these sites:
GoArticles.com
Ezinearticles.com

4) Create a blog
This will direct traffic to your main site and/or product. Blogger.com
Squidoo.com

4) Utilize online forums (but don't spam!).
If you are not allowed (per the site) to include your website address in the forum post, make sure you have your website address in your profile of the forum.


5) Utilize online communities (no spamming!)
MySpace.com Can be used to join in on business group discussions.

6) Utilize free advertising: Craig's List and Backpage.com, to name a few


7) Write an e-newsletter (email version) and have a newsletter sign-up option on your website.


8) Contact your local newspaper and ask if they would publish a feature article of your company (article written by you).


9) Write a press release
Learn more about press releases
Pr.com: Press release website.

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